Some of your clients are highly profitable, while others are only marginally profitable or maybe even cost you money. That’s why one of the most powerful—and underused—marketing tools available today is segmentation.
Easy access to Farm Service Agency (FSA) data through VistaComm’s Precision Marketing service allows you to gather sufficient intelligence on any producer to offer a one-to-one message. Solid FSA facts—the story you won’t find in a typical sales report—will improve your message and make the most of your sales team and your marketing dollars.
Current information helps build your business
Did you know that all grower crop and acre information is updated annually through FSA? Note that data comes from payment applications, which are filed involuntarily by farmers. Tests have shown that the payment information from the government is more reliable than the data submitted by magazine readers.
Even better, there is a plethora of FSA data available, including owner/operator status, total planted acres, number of dairy cows, number of cattle, corn acres, soybean acres, wheat acres, sorghum acres, dry bean acres, sunflower acres, and much more. Tapping into FSA data offers a great tool for your sales managers to estimate how much business a certain trade territory should be doing based on the number of acres. If they notice a certain grower has 5,000 corn acres but they are only selling them a small amount of corn herbicide, for example, your sales manager and his or her salesman for that territory can analyze the reason why.
Find an affordable solution
Whether you want to sell deeper with your current customers or build your prospect list, VistaComm’s Precision Marketing Service offers an affordable solution. The process starts when you submit your current customer database. We herd those names and addresses into an FSA-compatible format. You specify what else you want FSA records to reveal, including gross income, livestock numbers, and more. Finally, you describe your ideal prospect, defining factors such as income and reported production. Then put the power of FSA data to work for you.
Did you know that up to 10% of the information in most databases becomes outdated within a year, according to database managers? That’s why VistaComm’s Precision Marketing Service offers an annual lease renewal.
Accurate, timely information about your customers and prospects is one of the most reliable marketing tools you can provide your sales team. If you’re ready to build sales, discover how customer segmentation is redefining one-to-one selling. Contact us at 1-866-757-7707 or
solutions@vistacomm.com to start the process.