Everyone loves a stunning picture, whether it’s online or in print. Are your photos enhancing—or detracting—from your newsletters, social media, blogs and other agribusiness marketing tools?
A striking image involves much more than a point-and-click strategy. “You don’t take a photograph, you make it,” noted the legendary photographer Ansel Adams.
Making a good photo is as much an art as painting. This is all about custom content. You must study the subject and environment around you, alter your perspectives and focus on the subject while also looking at the big picture. Here are 10 proven tips to help make sure your photos stand out in the agri-marketing world:
1. Fill the frame
Far, distant subjects in an image tend to have much less impact than a subject that’s up close and personal. Try to fill the frame with your subject to create a more engaging, compelling image.
2. Remove distractions
That means no light poles “growing” out of people’s heads! Key in on your subject and get rid of all distractions that diminish the quality of your photos. Crop out unnecessary elements to place the focus right where you want it.
3. Consider the rule of thirds
Draw imaginary lines across your camera’s viewfinder to divide the image into thirds both horizontally and vertically like a tic-tac-toe board. (Some cameras offer this as a feature you can activate.) Instead of placing the subject in the center of the frame, position the camera so the important element(s) of your composition are located where these lines intersect. This adds visual appeal to your images.
4. Always focus on the eyes
Whether you are photographing a person or an animal, it’s critical to ensure that the eyes are in focus. While other parts of the image can be blurred, depending on your goal for the photo, the eyes must be in focus for maximum visual impact.
5. Watch the weather
The look of a photograph greatly depends on the environment. If the weather is cloudy, for example, the image will tend to have muted tones. You’ll also have fewer challenges with unwanted shadows that can create “raccoon eyes,” the dark shadows that can appear under a person’s eyes. A bright, sunny day will mean more shadows (which may call for moving your subject into the shade and/or using fill flash to properly light the subject) and more vivid colors. Be aware of how the weather will impact your photos, and adjust as needed.
6. Capture the golden hours
Use the golden hours of the early morning (sunrise to 9 a.m.) and evening (4 p.m. to sunset in the winter and any time after 7 p.m. in the summer) to get exceptional color and depth while eliminating the harsh lighting from the mid-day sun.
7. Draw the line
The use of lines provides a powerful method to improve the composition of photos. Horizontal lines tend to convey a sense of calm and stability. Diagonal lines can convey a sense of action and make an image more dynamic. Their power resides in their ability to grab attention, since the viewer’s eyes tend to travel back and forth along diagonals.
8. Adjust your perspective
Don’t always shoot at eye level. Change your shooting angle (get up on a step stool or ladder or squat down) to create more interesting images.
9. Understand photography’s technical aspects
Just as composition principles can transform your images, learning about exposure, aperture, ISO, shutter speed, metering, depth of field and white balance will take your photos to the next level. Mastering the technicalities leads to more memorable images that capture emotion and help convey the story you want to tell.
10. Don’t overlook post-processing
Post-processing in a “digital darkroom” like Photoshop or Lightroom is a key step in today’s digital photography world. It offers a practical way to enhance your photos to better capture the image you saw when you pushed the shutter button on your camera.
Creating compelling images is no easy feat. It takes a lot of practice and patience to get the right image. Do you have some experiences you would like to share? Please feel free to comment below to share any advice or ask us a question, we would love to hear from you!
Not sure you want to invest hours to hone this craft? VistaComm’s team of professionals can help you acquire the eye-catching photographs that can accelerate your marketing in agribusiness. Contact us to start the conversation and see how we can help capture your audience’s attention with custom content and high-quality images.
For more great tips and advice check out our free e-book, “6 BestPractices in Agri-Marketing & Communication.”