Research shows that when business owners are asked what they’d like most, they respond first: More customers. Following in close second: Drive more traffic to my website.
Well, I’d like to summarize here what I’ve learned about #2: Driving traffic to your site, because, to me, it’s the #1 way to gain more customers—the #1 “want most.”
Who is your audience?
The first step in marketing in any medium—including online and digital—is KNOW YOUR TARGET AUDIENCE. Who are you talking to and trying to appeal to? What makes them tick? What do they care about? And who are their friends and business associates?
Give your audience “good stuff.”
Did you know that today there are 164 million blogs online? BUT 71% of these get fewer than 5,000 visitors per month. What’s the problem? CONTENT. If you’re not putting good information out there that your audience cares about and wants to read, they’ll just click on by.
So, what is good content? It’s news, data, statistics and facts that position you as an expert in your field—someone people want to buy from. It’s reliable information that generates online traffic, leads and sales. It’s not just great content, but the right content that readers want to share with their business associates. And can you guess what happens next? YOUR website traffic grows because of all these new visitors. WIN! WIN!
Once you know your audience and the information they’re looking for, it’s time to dive in and start creating the great content that positions you as the expert.
Now, here are my favorite 10 ways to drive traffic to your website using that great content you created.
1. Start blogging and never stop!
I just want to emphasize this one more time. Blogging works. It does drive traffic to your website. Wordstream.com recently ran an experiment and increased their blogging from twice per week to over 10 posts per week. The result was a 300 percent growth in traffic in just two months. Get EVERYONE in your organization writing blogs and supplying ideas for content.
2. Vary the length and format of your content.
Despite what some would have you believe, there’s no secret recipe for online content. That’s why it’s important to mix it up, trying different lengths and formats to appeal to different kinds of readers. Use video, infographics, news posts, graphs and data, shorter and longer pieces to keep your readers attentive and coming back.
3. Grab ‘em with your headlines.
Without a great headline, even the best blog post will go unread. Master the art of headline writing. The best writers often write more than 20 different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you post.
4. Optimize, optimize!
SEO is not dead. Optimizing your content for search engines is still valuable. Are you creating internal links to new content? Optimizing for on-page SEO doesn’t have to take a lot of time, and it could help boost traffic to your site.
5. Attract visitors through advertising.
Paid search, social media advertising and display advertising are all excellent ways of building your brand and getting your site in front of people. Consider your advertising objectives. Do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons. If you’re hoping for more sales as traffic to your site increases, you’ll need to focus on particular keywords in your search strategies.
6. Don’t forget email.
Good ole email. Traditional, yes, but still a powerful marketing tool. You’d be surprised that even a simple email blast can cause an uptick in your online traffic. Word of caution: Avoid relentless emails about every single thing that’s new at your business. Email today must be targeted and relevant. Send a friendly, appropriate email reminder to those already enjoying or familiar with your products and services—chances are much greater for them to engage instead of filtering you to spam or opting out.
7. Make sure your site is responsive.
Today, mobile-friendly sites are a necessity! Don’t lose sight of this. Make sure your visitors can access your site from whatever device they’re holding in their hands. And, if you force upon them an uncomfortable experience—pinching and scrolling around your site—they’ll go elsewhere. Make your website accessible and easily viewable across a range of devices, including smaller smartphones.
8. Research your competition.
Find out what people are reading (and talking about), and emulate that type of content to bring traffic to your website. There is special software that gives you an at-a-glance view of what content is popular with readers. Find out what your competition is putting out there.
9. Make sure your site is fast.
When was the last time you waited 10 or 15 seconds for a webpage to load? Not worth it, is it? If your site takes forever to load, your reader will move on. Kissmetrics has an excellent article showing how load time affects your bottom line. Your website pages need to be technically optimized. This means you need to check your image file sizes, the structure of your pages, and more. The faster your site loads, the better.
10. Examine your analytics data.
Google Analytics is an invaluable source of data for any company with a website. And you really DO need it! The information it gathers—from your most popular pages and visitor demographics to when and where your site traffic is coming from—is invaluable to your efforts to stay up-to-date with your promotional and content strategies. Pay attention to what its telling you and make adjustments.
Want to read more about this topic and others related to growing your business online? Download our free e-book about growing your agribusiness with a hard-working website. Give VistaComm a call to discuss elevating your presence online today.