So you’re ready to open up, put yourself out there, and connect with the world through your own blog. Great idea. These tips can help you get your point across more effectively and develop a passionate following.
- Write with the reader in mind.
WIIFYR? “What’s in it for your readers?” Keep this dangling in the front of your mind with every post that you write.
- Make your content worthwhile and valuable.
Don’t waste your readers’ time by posting content that is neither. If you don’t have anything to say, don’t share your non-thoughts. Instead, review books, share articles, or conduct interviews.
- Proofread every article and comment.
Look for typos and grammatical errors. Don’t publish spelling mistakes. Polish your content to show you respect your readers.
- Keep posts short and simple.
People don’t have a lot of time, so don’t burden them with too much information unless you have a really good reason to post a lengthy entry.
- Keep your blog lively.
Your blog should be snappy and snazzy, interesting, and lively. Write like you’re having a conversation with a friend, and get to the point quickly. Make sure to touch on the who, what, where, when, and why.
- Provide plenty of links.
Building links builds credibility, and it positions you as the expert in the industry or niche about which you’re posting. People do not have time to know what everyone else is doing, so you should tell them by sharing links in your blog entries. Links help you build a network of online associates.
- Use keywords as often as possible.
Using keywords that are relevant to your niche will keep you on task, help search engines find you, and attract more traffic to your website. That traffic, in turn, will boost you in the rankings and make you even easier to find online.
- Write clearly
Use short sentences, and touch on only a single concept per sentence. Don’t use double speak, avoid jargon, and confine each sentence to a single thought. Spoon feed content to your readers and they’ll be back for more.
- Write in the same way you talk.
It’s okay to use common expressions and write conversationally. Keep your blog fluid and friendly and readers will reward you by returning.
- Use a headline that is clear, concise, and descriptive.
What’s true in print is true in a blog—you have to hook them with your headline. Time is precious to your readers. If you don’t clearly tell them what you have to say in a few good words, they’re going to pass your blog by.