Earlier this month, my coworker Danny Andrews and I ventured down to Baton Rouge, Louisiana, for the annual Cooperative Communicators Association (CCA) Institute. While there, we participated in educational workshops, networked with other communicators from the cooperative world, enjoyed the sights and tastes of Baton Rouge, and tried to stay indoors as much as possible. (Let’s just say the humidity was a bit much for two Midwesterners.)
This was my third year attending CCA Institute. Why do I keep going back? Because every year I come away with new skills I can apply at work, a refreshed perspective on why I enjoy working in communications, and new network connections I can reach out to. The opportunity to travel to different cities and enjoy new sights is a bonus!
One honor I had while attending this year’s institute was accepting two awards on behalf of VistaComm. I’m proud to say our team worked hard to earn first place website and third place in direct mail. The website that received first place was NuWay Cooperative. And in the direct mail category, we were recognized for our work on a merger postcard series for CFS. I’m very proud of our talented team for being acknowledged by a group of communicators that are the best of the best.
In conclusion, this year’s CCA Institute did not disappoint. The sessions were educational, there was hands-on learning, socializing, and many opportunities to enjoy the “spicy” culture Baton Rouge offers. Perhaps, we’ll “saddle on up” and head to the Lone Star State for the 2018 Institute in Fort Worth!