4 Ways to Make Written Communication Effective and REAL

The term “Reality TV” is a misnomer. There is nothing real about pitting people against one another in an unrealistic setting concocted to create drama. So-called reality shows like Survivor, The Bachelor or the Real Housewives of Orange County surged in the rating wars for a time, but are waning in popularity today.

Take heart. Making your written communication really real and impactful to your readers will never grow old. Whether it’s a blog post, a letter or a feature for your company’s newsletter, with a little forethought, planning and creative twist you can make your communication resonate.

Here’s how to MAKE IT REAL:

  • Choose content that matters.
    Think outside the box. What’s happening in your communities? Who’s making a difference? What’s unique about the areas you serve and the people who live and work there? Incorporate this type of content into your communication whenever you can. The possibilities to tell realstories that matter are endless.
  • Make the reader hungry.
    Give your audience a reason to keep reading. If it’s a story you’re trying to convey, how does this story connect with their life, and what difference does it make?
  • Say it real.
    Instead of the standard sales pitch in promotional writing, let real customers tell the story. Use strong testimonials and case studies. Readers – especially your customers – want to hear from others like them, not your company trying to sell a product or service.
  • Bring your stories to life.
    The best story can become lifeless without interesting details, some great quotes, a bit of color and good writing.



“Making your written communication really real and impactful to your readers will never grow old.”


Effective communication is important in all types of writing you may encounter in your current position. On a daily basis, we interact with clients in various business situations that require effective communication and strategic content. We’re committed to passing our ideas and solutions on to you.