Associate Spotlight: Candace Larson

Candace Larson - Ag JournalistWorking from home or on the road, Candace Larson’s diligence pays dividends for the agri-businesses she writes for. Her professional writing style turns the newsletter pages into a business asset that strengthens the relationship between cooperative and member. Journalists as skilled as Candace are hard to come by; we’re proud to have her on the VistaComm team.

How long have you been with VistaComm?
13 years

Where is your hometown?
I live only ten miles from the farm near Havelock, IA, where I grew up. After college, I worked in Omaha, then Indianapolis, and then Des Moines. I came home to visit my parents one weekend and met my future husband through a friend of theirs. And that brought me back to the place where I least expected to live!

What is a typical day like for you working for VistaComm?
Since I work at home, my day is never scheduled. Over the years, VistaComm editors have come to realize I prefer to work late at night and often turn in projects at 2 a.m.

What is your earliest journalistic memory?
When I was a child, Superman was a hit after-school TV show; I decided to become Lois Lane.

Who is your favorite fictional character?
If we’re talking about books, I can’t think of a more memorable character than Scarlett O’Hara! If we’re talking about movies, then I’ll always vote for Indiana Jones.

What’s your favorite holiday movie?
Every Christmas we watch It’s a Wonderful Life! (It really is, you know.) My cat is named after one of the children in the movie.

What’s the best gift you’ve ever received?
When I was 15, my parents gave me a collie puppy. I’d been asking for a puppy since I was five, so I’d kind of lost hope.

What’s the best gift you’ve ever given?
It’s great to give a gift that keeps on ticking. When our younger son was 11, we gave him a Victorinox® watch. It ran down this year shortly before his 28th birthday. We hope his new watch will last another 17 years.

What’s the best piece of advice you’ve ever received?
My best writing advice came from my advisor at Drake University. “Before you start to write,” he said, “picture your reader. Hold that picture in your mind as you try to answer the questions that person would ask.”

What’s your proudest VistaComm moment?
The best moments come more often than you might think—every time I can find a new approach to a familiar topic. One of the other writers and I have a long-running joke about our fear of creating the yearly creep feed stories. But when I can find a different way to present something I’ve written about for years, I call that a job well done.