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Best Practices

Strategic Planning? 10 Tips to Improve Your Outcome

Whether you’re refining your plans, charting an entirely new course or overhauling your brand, strategic planning is an essential step in the life cycle of a successful business. Some tackle the process on their own, while many bring in planning experts to facilitate the process. In either case, here are 10 steps you should take […]

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Digital Marketing

10 Great Ways to Drive Traffic to Your Website

Research shows that when business owners are asked what they’d like most, they respond first: More customers. Following in close second: Drive more traffic to my website. Well, I’d like to summarize here what I’ve learned about #2: Driving traffic to your site, because, to me, it’s the #1 way to gain more customers—the #1 […]

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Digital Marketing

Perfecting Your On-Page Search Engine Optimization (SEO)

As I begin this blog, I’m reminded of my days teaching high school English. Addressing my sophomore composition class. Desperately trying to remember all the “tips” I learned in college education classes. A memorable theory comes to mind: “Assume they know nothing!” Pretty good advice, actually. Advice I’ll take to heart as I begin this […]

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Best Practices, Digital Marketing

10 Ways to Avoid Web Design Disaster

Developing a website design that is both visually stunning and effective at meeting business objectives is no small feat. It requires a productive collaboration between client and web design team, with both playing a vital role in the outcome. Here are 10 ways you can improve this partnership to ensure a positive—and business effective—outcome. 1. […]

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