Best Practices, Marketing in Ag

When it comes to marketing your agribusiness, are you a horseshoes and hand grenades communications planner?

This time of year many agribusinesses stress planning. “Plan for next year’s hybrid placement and effective fertilizer use. And make those plans by tapping the knowledge of your local agronomy expert, the person who knows your operation.” That’s excellent advice for creating next year’s communication crop, too. Let me sweep aside the accumulated seed corn […]

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Best Practices, Marketing Tips & Trends

11 Great Pointers to Start Marketing Your Agribusiness Using Online Video

In today’s world, video is a key part of content marketing in agriculture. Video is everywhere. It’s accessible. It’s engaging. And, it’s surprisingly easy to create. So, how do you get started making a video for your organization? First, stop thinking about the viral videos you see online. Those are for entertainment value. You want […]

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In Times of Change, Awareness Is Key

Change. The word is everywhere. It’s not overused, really, especially as we learned on election day. With that said, let’s talk about what prompts change—progressive, positive change. Change begins with a simple awareness of the world around you, and a keen desire not only to keep pace, but to jump ahead of what’s happening. This […]

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