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Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason business don’t achieve good, measurable results from their digital marketing. […]

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Best Practices, Marketing in Ag, Marketing Tips & Trends

5 Reasons Active Website Content Is Critical to Growing Your Business

Editor’s note: This article was originally posted n 8/18/16 and has been updated with the latest trends and statistics from this year’s B2C survey results.  There’s no denying—content marketing is here to stay! A recent update to the annual survey conducted by the Content Marketing Institute and MarketingProfs generated 480 responses from B2C marketers from multiple […]

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Digital Marketing

What is the Real Lifecycle of a Website?

Does your website have a “final” version? It shouldn’t. A website is like a garden: there’s always something to work on. The real lifecycle of a website requires periodic and dedicated pruning, weeding, and cultivating to make it work best. Simple practices like linking relevant articles, updating online catalogs and updating content can help not […]

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Digital Marketing

Things to Think About When Planning a Website

Are you planning for a new or updated website? Building a new website doesn’t have to be an impossible task. A multitude of website-building tools have made launching and updating a website easier than ever before. But, keep in mind there’s more to a website than putting a few pictures and words up on the […]

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