Blog

Content Marketing

Are You Missing the Most Powerful Marketing Tool?

It happens all too often. Well-meaning ag companies are excited to share updates about their grain marketing tools with their clients a­­nd prospects, but they stop with the dreaded “data dump.” When this happens, a laundry list of every contract available is presented in a newsletter article or online update. While this is important information, […]

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Vistacomm

Hot Ideas Were on the Bayou for the 2017 CCA Institute

Earlier this month, my coworker Danny Andrews and I ventured down to Baton Rouge, Louisiana, for the annual Cooperative Communicators Association (CCA) Institute. While there, we participated in educational workshops, networked with other communicators from the cooperative world, enjoyed the sights and tastes of Baton Rouge, and tried to stay indoors as much as possible. […]

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Best Practices

Strategic Planning? 10 Tips to Improve Your Outcome

Whether you’re refining your plans, charting an entirely new course or overhauling your brand, strategic planning is an essential step in the life cycle of a successful business. Some tackle the process on their own, while many bring in planning experts to facilitate the process. In either case, here are 10 steps you should take […]

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Digital Marketing

10 Great Ways to Drive Traffic to Your Website

Research shows that when business owners are asked what they’d like most, they respond first: More customers. Following in close second: Drive more traffic to my website. Well, I’d like to summarize here what I’ve learned about #2: Driving traffic to your site, because, to me, it’s the #1 way to gain more customers—the #1 […]

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