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Best Practices

8 Tips to Capture Awesome Harvest Photos

Fall offers an amazing time to take stunning photos in farm country. Vibrant leaves, golden grain and farm equipment, accented by a rich blue sky or the soft light of morning and evening, create spectacular opportunities for harvest photos. Here are my top 8 tips on how to capture these magnificent colors and memorable images: […]

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Vistacomm

VistaComm Welcomes Dustin and Joanne

VistaComm welcomes two new staff members: Dustin Olson joins us as accounting director. A licensed CPA, he’s a graduate of South Dakota State University in Brookings, SD. Coming to VistaComm with previous agency experience, Dustin has a true focus on efficiency and profitability—both for the project at hand and for clients, who will find him […]

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Marketing in Ag

Teaching the Teacher: An Outsider’s Surprising Take on Ag

Ever heard of an externship? I hadn’t either until Iowa Central Community College contacted me this spring about mentoring a local high school English teacher. Turns out that Iowa Central’s summer externship program matches high school teachers of various academic disciplines with business professionals in the area for a 40-hour learning experience. This gives teachers […]

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Digital Marketing

7 Ways to Keep Up With Digital Marketing

Just when you’ve figured out the game, they change the rules. That’s the digital world, where the strategy that guaranteed success last year could result in utter disaster today. Never has the pace of change been more frantic, and for those of us in the business of digital marketing, keeping on top of the latest […]

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Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason businesses don’t achieve good, measurable results from their digital marketing. […]

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