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Marketing in Ag

Teaching the Teacher: An Outsider’s Surprising Take on Ag

Ever heard of an externship? I hadn’t either until Iowa Central Community College contacted me this spring about mentoring a local high school English teacher. Turns out that Iowa Central’s summer externship program matches high school teachers of various academic disciplines with business professionals in the area for a 40-hour learning experience. This gives teachers […]

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Digital Marketing

7 Ways to Keep Up With Digital Marketing

Just when you’ve figured out the game, they change the rules. That’s the digital world, where the strategy that guaranteed success last year could result in utter disaster today. Never has the pace of change been more frantic, and for those of us in the business of digital marketing, keeping on top of the latest […]

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Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason businesses don’t achieve good, measurable results from their digital marketing. […]

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Best Practices, Marketing in Ag, Marketing Tips & Trends

5 Reasons Active Website Content Is Critical to Growing Your Business

Editor’s note: This article was originally posted n 8/18/16 and has been updated with the latest trends and statistics from this year’s B2C survey results.  There’s no denying—content marketing is here to stay! A recent update to the annual survey conducted by the Content Marketing Institute and MarketingProfs generated 480 responses from B2C marketers from multiple […]

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