So you’re thinking about starting a blog.
Here at VistaComm, we’ve got a healthy mix of clients who are actively blogging and some who are preparing for their entrance into the blogosphere.
I recently had the opportunity to sit in on a National Agri-Marketing Association webinar with the theme “Blogs—Strategizing, Executing, and Impacting Your Target Market.” Keynote speaker Adrian Blake, founder of Omaha-based Social Media Contractors, offered a variety of suggestions for a successful approach to blogging.
Here are a few points of interest from the webinar:
- Although it might seem obvious, having instant access to information is the “new normal” and will not change. Blake says the emphasis here is more about culture and the way we perform our work rather than the latest communication tools or technology. Blake compared it to when farmers first gained access to satellite technology in their combines. “Once you get reliant on getting real-time prices, you don’t go back,” he said.
- Companies that blog receive 55 percent more website visitors. Frequently delivering fresh content will help increase your web traffic. (Source: Hubspot)
- Your initial blogging strategy requires you to tell people what is distinctive and special about your company. Avoid getting too complicated, but don’t be generic. Next, build an audience, and then get people to take an offline action, which, in many cases, could simply translate to having readers contact your sales team. When done correctly, a blog can help deliver leads, attract employees, build brand awareness, and defend your reputation.
- For a good blog post, Blake suggests the use of bold subheadings, bulleted lists, and short paragraphs in order to help create a clearly defined central point. Your blog should generally include between 300 and 600 words. Try to include photo or video with each post, and be sure to write a good headline.
- Don’t give up too easily. It will take time for people to catch on to your blog.
The truth is, many folks want to start a blog, but they often end up abandoning the concept. Because blogging is driven by deadlines, it’s not the easiest thing to do. In addition to those deadlines, the most difficult part of the process may be determining exactly what topics to blog about.
If you need help developing a content strategy that includes a blogging tool, we’re here to lend a hand.
The Content HubSM by VistaComm helps you identify timely topics and share relevant articles that your readers, customers, and prospects will appreciate. We also write blog entries for our clients and provide editing assistance to client-authored blogs before they’re published.
Whether it’s creating strategy, providing you with the necessary tools, or letting us handle it all for you, we’re here to help from concept to publishing.
To learn more about how the Content HubSM can become a key part of your business strategy, contact VistaComm at firstname.lastname@example.org or 866-752-7707.