Albert Lea Seed House

Albert Lea Seed House (Albert Lea Seed) was founded in 1923 as a family-owned seed store offering field seed, garden seed and farm supplies. Today, three generations strong, they offer knowledge and experience in seed and crop production, processing, and cultural practices that benefit farm operations of any size.

The Challenge

In 2005, Albert Lea Seed wanted to create a new look for their Viking Seed catalog, which featured their corn, alfalfa and soybean seed products along with features and benefits for each. They asked VistaComm to create a user-friendly reference and sales tool that would help area producers choose seed that fit the way they farm.

Albert Lea Seed House Case Study

The Solution

The first Viking Seed Guide for Albert Lea Seed was designed and published by VistaComm in 2006. Since that time, Albert Lea Seed has partnered with VistaComm to produce annual seed guides and several additional product brochures.

Over the years, Albert Lea Seed has continued to experience solid growth, and remains committed to delivering value and choice. Through sales and research integration, they are constantly improving their level of service.


As a marketing partner, VistaComm plays a strategic role in communicating the Albert Lea Seed message to customers through various successful mediums, including newsletters.

VistaComm has built solid and successful multi-media campaigns for Albert Lea Seed in direct mail, print and radio advertising, and also provided photography and video services, website hosting, online content management, billboard creation and package design, to name a few.

email marketing in agriculture
direct mail marketing
full service marketing for Albert Lea Seed

“VistaComm brings professionalism and understanding of the marketplace. They help me make informed decisions about my message, how to position it and how best to spend my money.”

— Mac Ehrhardt, Owner / Albert Lea Seed House / Albert Lea, MN