Growth Energy represents those who create ethanol and support its ability to encourage energy independence and a healthier environment for all Americans. By sharing the story of an industry that relies on renewable fuel resources, it’s a recognized information source for consumers, media and policymakers.
In 2012, Growth Energy kicked off its first multimillion dollar national advertising effort focused on the NASCAR sponsorship platform to introduce E15 to consumers in the motor fuel marketplace. For the NASCAR fan, it’s all about the experience, and they wanted a website designed to fuel that experience.
Then in 2016, Growth Energy set its sights on reaching new audiences and increasing awareness of the benefits of ethanol, thereby driving market development and consumer choice. Growth Energy turned to VistaComm for solutions to both.
For the website, VistaComm created a site that heavily incorporated the NASCAR (a strong supporter and benefactor of U.S. ethanol) experience by taking inspiration from sporting websites. The use of imagery and motion remain prominent in the design, keeping the user engaged.
Next, American Ethanol, a quarterly magazine for Growth Energy, was created by VistaComm to bring the message of ethanol and its benefits directly to the consumers through content, visuals and design relevant to the everyday lifestyle of families.
“I found the folks at VistaComm great to work with in building americanethanolracing.com! Our NASCAR story can only be told appropriately through effective visual communication and VistaComm delivered—actually over-delivered.”
– Ryan Welsh, Director of Sales & Marketing / Growth Energy / Washington, DC