ProAg® is a leading national crop insurance provider. In an industry in which all products are heavily regulated by our government, ProAg maintains their uniqueness and competitive edge by actively promoting their knowledge, experience and service.
ProAg needed multi-channel communication and a content plan. What’s more, that content needed to be fresh, frequent and supportive of ProAg as the industry leader in crop insurance. They needed journalists constantly writing and researching valuable information in the name of ProAg and getting it out there to customers on a regular basis. “Top-of-mind brand awareness and message frequency is key to our business,” says Richard Stinson, ProAg’s communications and media manager. “When a producer thinks crop insurance, we want them to think ProAg.”
VistaComm partnered with ProAg to develop a multi-channeled communications plan that now spans social media, website design, direct mail, print and digital advertising.
To facilitate overall communication goals, VistaComm also works with ProAg to produce a quarterly print newsletter, versioned for four different trade areas.
“Content has been one of the most important reasons we have traffic to our website. The Content Hub coordinated for us by VistaComm makes us the one-stop shop to learn about risk management and all the news associated with it. Our content works hard for us.”
— Richard Stinson, Communications & Media Manager / ProAg® / Amarillo, TX