Founded in 1981, Taylor Seed Farms (Taylor) is nestled in the extreme Northeast corner of Kansas. Their rapidly growing business can be attributed to the outstanding performance of their products, along with the success of their industry leading regional research program, and their personalized customer service.
Late in 2015, Taylor came to VistaComm for help in getting the word out about their corn and soybean products, as well as their customer loyalty, early pay and price protection programs, all critical to the success of their 2016 marketing plan.
It was predetermined by the client that their main tactics would be print advertising and direct mail. And Taylor did not want to look like any other seed vendor in the market area. VistaComm’s creative team developed a bold and catchy postcard direct mail campaign that met Taylor’s needs.