Posts in: Best Practices

Best Practices

Print Is Dead! Long Live Print!

For the past several years, I have been anxiously awaiting the official demise of print. After all, it’s been widely predicted. So, because I have worked in the print medium most of my adult life, you can see why I might be concerned. Oddly enough, I keep getting a lot of print items in my […]

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Best Practices

Is Big Always Bad?

Recently, a VistaComm client decided to challenge the idea that cooperatives are becoming too big to care about and serve their customers-members. In a magazine article titled “The Big Bad Wolf,” this local cooperative pointed out that members can become obsessed with size and see growth as a reason to fear and quit doing business […]

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Best Practices, Digital Marketing, Marketing

An Email Marketing Renaissance

With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved […]

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