As ag producers begin a new year of farming, I want to suggest the “Top 5” things farmers should not lose sight of in furthering their farm succession plan.
Posts in: Best Practices
You now need to understand details about your target audience. Then you can use this information to guide your content marketing strategy.
For the past several years, I have been anxiously awaiting the official demise of print. After all, it’s been widely predicted. So, because I have worked in the print medium most of my adult life, you can see why I might be concerned. Oddly enough, I keep getting a lot of print items in my […]
Recently, a VistaComm client decided to challenge the idea that cooperatives are becoming too big to care about and serve their customers-members. In a magazine article titled “The Big Bad Wolf,” this local cooperative pointed out that members can become obsessed with size and see growth as a reason to fear and quit doing business […]
Which of these describes you? A. I know marketing is important, but it’s just not my strong suit. I think what we’re doing already is ok. B. A better marketing campaign could be good for business, but a company our size doesn’t have the budget for that. C. I know there are lots of ways […]
With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved […]