Posts in: Best Practices

Best Practices, Content Marketing, Digital Marketing

Website Content: Give your readers what they want . . . in a format that’s easy to read.

There’s a certain way people read website content. It’s not the same as sitting down with the newspaper, or reading the latest edition of Farm Journal. People who visit your website are scanning. They don’t want long articles. They want information–FAST! When writing website content, think like you’re a potential customer. Why would they go […]

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Best Practices, Marketing in Ag

When it Comes to Marketing your Agribusiness, are You a Horseshoes and Hand Grenades Communications Planner?

This time of year many agribusinesses stress planning. “Plan for next year’s hybrid placement and effective fertilizer use. And make those plans by tapping the knowledge of your local agronomy expert, the person who knows your operation.” That’s excellent advice for creating next year’s communication crop, too. Let me sweep aside the accumulated seed corn […]

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