Posts in: Content Marketing

Content Marketing

Building Brands with Good Will

A new business owner once asked me how VistaComm successfully built its brand. Admittedly, lot of work goes into marketing and communicating your promise—a.k.a. your brand. That’s because a business that is trying to brand itself is never in direct control of how that brand is perceived. Instead, it’s the perceptions of your customers and […]

Read More
Content Marketing

Top 7 Tips to Speak Human

Ever watch reruns of The Dating Game? On each episode, a bachelorette would ask questions to each of the three bachelors, who were hidden from her view. The men’s replies helped the bachelorette decide which guy to date. The men whose comments came off as arrogant, self-absorbed, or boring rarely fared well. Those who sounded […]

Read More
Content Marketing

Why I Love Road Trips

So, let’s get this out of the way right up front. This is not an impartial, detached analysis of the value of road trips in the marketing business. I absolutely love them. Not a little bit. A lot. Especially in the spring, summer and fall. During an upper Midwest winter, maybe not so much. In […]

Read More