Posts in: Content Marketing

Content Marketing

Top 7 Tips to Speak Human

Ever watch reruns of The Dating Game? On each episode, a bachelorette would ask questions to each of the three bachelors, who were hidden from her view. The men’s replies helped the bachelorette decide which guy to date. The men whose comments came off as arrogant, self-absorbed, or boring rarely fared well. Those who sounded […]

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Content Marketing

Why I Love Road Trips

So, let’s get this out of the way right up front. This is not an impartial, detached analysis of the value of road trips in the marketing business. I absolutely love them. Not a little bit. A lot. Especially in the spring, summer and fall. During an upper Midwest winter, maybe not so much. In […]

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Content Marketing

Are You Missing the Most Powerful Marketing Tool?

It happens all too often. Well-meaning ag companies are excited to share updates about their grain marketing tools with their clients a­­nd prospects, but they stop with the dreaded “data dump.” When this happens, a laundry list of every contract available is presented in a newsletter article or online update. While this is important information, […]

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