Posts in: Digital Marketing

Best Practices, Digital Marketing, Marketing

An Email Marketing Renaissance

With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved […]

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Digital Marketing

7 Ways to Keep Up With Digital Marketing

Just when you’ve figured out the game, they change the rules. That’s the digital world, where the strategy that guaranteed success last year could result in utter disaster today. Never has the pace of change been more frantic, and for those of us in the business of digital marketing, keeping on top of the latest […]

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Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason businesses don’t achieve good, measurable results from their digital marketing. […]

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Digital Marketing

What is the Real Lifecycle of a Website?

Does your website have a “final” version? It shouldn’t. A website is like a garden: there’s always something to work on. The real lifecycle of a website requires periodic and dedicated pruning, weeding, and cultivating to make it work best. Simple practices like linking relevant articles, updating online catalogs and updating content can help not […]

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