Posts in: Digital Marketing

Digital Marketing

7 Ways to Keep Up With Digital Marketing

Just when you’ve figured out the game, they change the rules. That’s the digital world, where the strategy that guaranteed success last year could result in utter disaster today. Never has the pace of change been more frantic, and for those of us in the business of digital marketing, keeping on top of the latest […]

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Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason businesses don’t achieve good, measurable results from their digital marketing. […]

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Digital Marketing

What is the Real Lifecycle of a Website?

Does your website have a “final” version? It shouldn’t. A website is like a garden: there’s always something to work on. The real lifecycle of a website requires periodic and dedicated pruning, weeding, and cultivating to make it work best. Simple practices like linking relevant articles, updating online catalogs and updating content can help not […]

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Digital Marketing

Things to Think About When Planning a Website

Are you planning for a new or updated website? Building a new website doesn’t have to be an impossible task. A multitude of website-building tools have made launching and updating a website easier than ever before. But, keep in mind there’s more to a website than putting a few pictures and words up on the […]

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