Posts in: Digital Marketing

Digital Marketing

8 Steps to a Foolproof Digital Marketing Strategy

How’s your digital marketing working? Not very well, you say. Well, how well are you executing your digital marketing strategy? You don’t really have one? Now we’re getting somewhere. Don’t feel too badly. The lack of a well-thought-out strategy may be the most common reason business don’t achieve good, measurable results from their digital marketing. […]

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Digital Marketing

What is the Real Lifecycle of a Website?

Does your website have a “final” version? It shouldn’t. A website is like a garden: there’s always something to work on. The real lifecycle of a website requires periodic and dedicated pruning, weeding, and cultivating to make it work best. Simple practices like linking relevant articles, updating online catalogs and updating content can help not […]

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Digital Marketing

Things to Think About When Planning a Website

Are you planning for a new or updated website? Building a new website doesn’t have to be an impossible task. A multitude of website-building tools have made launching and updating a website easier than ever before. But, keep in mind there’s more to a website than putting a few pictures and words up on the […]

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Digital Marketing

10 Great Ways to Drive Traffic to Your Website

Research shows that when business owners are asked what they’d like most, they respond first: More customers. Following in close second: Drive more traffic to my website. Well, I’d like to summarize here what I’ve learned about #2: Driving traffic to your site, because, to me, it’s the #1 way to gain more customers—the #1 […]

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Digital Marketing

Perfecting Your On-Page Search Engine Optimization (SEO)

As I begin this blog, I’m reminded of my days teaching high school English. Addressing my sophomore composition class. Desperately trying to remember all the “tips” I learned in college education classes. A memorable theory comes to mind: “Assume they know nothing!” Pretty good advice, actually. Advice I’ll take to heart as I begin this […]

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