While soybeans may have briefly stolen the title of the King of Crops in 2018, it’s likely that corn will regain the crown in 2019.
Posts in: Marketing in Ag
Ever heard of an externship? I hadn’t either until Iowa Central Community College contacted me this spring about mentoring a local high school English teacher. Turns out that Iowa Central’s summer externship program matches high school teachers of various academic disciplines with business professionals in the area for a 40-hour learning experience. This gives teachers […]
Editor’s note: This article was originally posted n 8/18/16 and has been updated with the latest trends and statistics from this year’s B2C survey results. There’s no denying—content marketing is here to stay! A recent update to the annual survey conducted by the Content Marketing Institute and MarketingProfs generated 480 responses from B2C marketers from multiple […]
If you like to eat, prefer to wear clothes and drive a vehicle, you’re a fan of American agriculture—whether you know it or not. Well, this is the week to join the rest of the nation in making your fond feelings known. March 21 is National Ag Day, falling right in the middle of National […]
While everyone wants to hold the coveted title of the farmer’s “trusted advisor,” the rapid expansion of technology into the world of agriculture is forcing a change from “advisor” to “advisors.” Most agree that precision technology, its application to equipment and inputs, and the data generated by the IoT is where the action will be […]
This time of year many agribusinesses stress planning. “Plan for next year’s hybrid placement and effective fertilizer use. And make those plans by tapping the knowledge of your local agronomy expert, the person who knows your operation.” That’s excellent advice for creating next year’s communication crop, too. Let me sweep aside the accumulated seed corn […]