Posts in: Marketing in Ag

Marketing in Ag

Teaching the Teacher: An Outsider’s Surprising Take on Ag

Ever heard of an externship? I hadn’t either until Iowa Central Community College contacted me this spring about mentoring a local high school English teacher. Turns out that Iowa Central’s summer externship program matches high school teachers of various academic disciplines with business professionals in the area for a 40-hour learning experience. This gives teachers […]

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Best Practices, Marketing in Ag, Marketing Tips & Trends

5 Reasons Active Website Content Is Critical to Growing Your Business

Editor’s note: This article was originally posted n 8/18/16 and has been updated with the latest trends and statistics from this year’s B2C survey results.  There’s no denying—content marketing is here to stay! A recent update to the annual survey conducted by the Content Marketing Institute and MarketingProfs generated 480 responses from B2C marketers from multiple […]

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Marketing in Ag

We Love Ag, Yes We Do

If you like to eat, prefer to wear clothes and drive a vehicle, you’re a fan of American agriculture—whether you know it or not. Well, this is the week to join the rest of the nation in making your fond feelings known. March 21 is National Ag Day, falling right in the middle of National […]

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Best Practices, Marketing in Ag

When it comes to marketing your agribusiness, are you a horseshoes and hand grenades communications planner?

This time of year many agribusinesses stress planning. “Plan for next year’s hybrid placement and effective fertilizer use. And make those plans by tapping the knowledge of your local agronomy expert, the person who knows your operation.” That’s excellent advice for creating next year’s communication crop, too. Let me sweep aside the accumulated seed corn […]

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