Posts in: Marketing Tips & Trends

Best Practices, Marketing in Ag, Marketing Tips & Trends

5 Reasons Active Website Content Is Critical to Growing Your Business

Editor’s note: This article was originally posted n 8/18/16 and has been updated with the latest trends and statistics from this year’s B2C survey results.  There’s no denying—content marketing is here to stay! A recent update to the annual survey conducted by the Content Marketing Institute and MarketingProfs generated 480 responses from B2C marketers from multiple […]

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Best Practices, Marketing Tips & Trends

11 Great Pointers to Start Marketing Your Agribusiness Using Online Video

In today’s world, video is a key part of content marketing in agriculture. Video is everywhere. It’s accessible. It’s engaging. And, it’s surprisingly easy to create. So, how do you get started making a video for your organization? First, stop thinking about the viral videos you see online. Those are for entertainment value. You want […]

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Best Practices, Content Marketing, Marketing in Ag, Marketing Tips & Trends

Words + Pictures: The Power of Infographics in Agri-Marketing

“Whole-Farm Revenue Protection: A Risk Management Safety Net”  Is that an article you would read? I’m betting not. Now, would you be inclined to take a second look at this? And what if I point out that this is about the very topic you bypassed at first mention? Infographics have taken the agri-marketing world by storm […]

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Best Practices, Content Marketing, Marketing in Ag, Marketing Tips & Trends

Content Crisis: Story ideas for your next agribusiness newsletter

It’s time to get rolling on another newsletter for your ag cooperative or business and you’re in charge of gathering the stories or content. Suddenly, everyone is hiding from you. Writing an article is just not their favorite thing. You need ideas to help them get going. Before you start tracking everyone down to find out […]

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Digital Marketing, Marketing Tips & Trends

When It Comes to Content, What’s Your Plan?

According to the Content Marketing Institute, 88% of businesses are using content marketing, but only 32% have documented strategy in place for their content marketing. Content strategy encompasses more than just how often to release content and what channels to use. In fact, I would argue that the most important component of a successful content strategy […]

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