With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved […]

Michigan Growers Promote Agriculture From the Ground Up Carole and Red Christofferson love their farm, and agriculture in general. The former high school teachers bought their farm 50 years ago just outside of Ludington, Michigan, on the sandy, rolling hillsides about five miles from Lake Michigan. Today, Christofferson Farms produces some of the most beautiful […]

When the U.S. Senate confirmed a new Secretary of Agriculture today it affirmed the nomination of a former governor, a veterinarian, an agribusiness entrepreneur…and a pilot. As a young man, Sonny Perdue flew a crop duster and, after college but prior to earning his DVM, served as an Air Force pilot. George Ervin Perdue III […]

Fifty-five runners and walkers crossed the finish line in Tolstoy, South Dakota, on January 21, to raise more than $3,000 for the Labs for Liberty program. Here, Sabot, finishing in 10th place on a balmy 28-degree day in north central South Dakota, poses with his trainer/caretaker, Katie Nold. Late in 2017, Sabot will be paired […]

For the third year in a row, I had the opportunity to help the Sioux Falls Chamber of Commerce by volunteering at the swine competition during the Sioux Empire Farm Show at the fairgrounds. Coming from a farm, I’m no stranger to livestock, but growing up, we did not raise or show them. The closest I […]

Change. The word is everywhere. It’s not overused, really, especially as we learned on election day. With that said, let’s talk about what prompts change—progressive, positive change. Change begins with a simple awareness of the world around you, and a keen desire not only to keep pace, but to jump ahead of what’s happening. This […]