Posts in: VistaCommunity

Best Practices, Digital Marketing, Marketing

An Email Marketing Renaissance

With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved […]

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Best Practices, VistaCommunity

Grassroots Approach to Ag Marketing

Michigan Growers Promote Agriculture From the Ground Up Carole and Red Christofferson love their farm, and agriculture in general. The former high school teachers bought their farm 50 years ago just outside of Ludington, Michigan, on the sandy, rolling hillsides about five miles from Lake Michigan. Today, Christofferson Farms produces some of the most beautiful […]

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VistaCommunity

Perdue Passes Through Confirmation Process

When the U.S. Senate confirmed a new Secretary of Agriculture today it affirmed the nomination of a former governor, a veterinarian, an agribusiness entrepreneur…and a pilot. As a young man, Sonny Perdue flew a crop duster and, after college but prior to earning his DVM, served as an Air Force pilot. George Ervin Perdue III […]

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VistaCommunity

In Times of Change, Awareness Is Key

Change. The word is everywhere. It’s not overused, really, especially as we learned on election day. With that said, let’s talk about what prompts change—progressive, positive change. Change begins with a simple awareness of the world around you, and a keen desire not only to keep pace, but to jump ahead of what’s happening. This […]

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