In many cases companies speak “at” their customers not “with” their customers, without even noticing!
We’ve all done it. You know it makes sense to speak the language of your customers, but suddenly, in the middle of your writing, you find yourself falling into the trap of corporate speak.
There’s a way to avoid this trap. It’s called speaking human, and it’s an understanding that you’re always speaking with individuals, even when you’re marketing to all your customers and prospects.
To help you create content that sounds as though a real person crafted it, we’ve created an infographic showcasing our Top 10 Tips to Speak Human.