Associate Spotlight: Eric Raasch

In Eric’s own words, “Good design is not decoration—it’s problem solving.” And his strength lies in his unique ability to identify a marketing challenge and determine a well-considered design solution—“rather than art for art’s sake,” says Eric. It’s this personal mantra, along with his constant quest for design excellence, learning and growth that reinforce the vision for the entire creative services department. “We’re all focused on one goal at VistaComm—help our clients cut through the clutter, and captivate their audience,” he says. Eric gets it—and we’re glad we’ve got him!

How long have you been with VistaComm?
Since August 2015.

Where is your hometown?
I was born in Omaha, and have lived all over the upper Midwest. But Sioux Falls feels like home.

What is a typical day like for you at VistaComm?
A typical day for me is a healthy mix of hands-on design, big-picture thinking, and finding solutions for our valued clients.

What do you like to do in your free time?
If it’s outdoors, I’d like to be doing more of it. Especially if it involves a fishing rod or shotgun.

What profession, other than your own, would you like to try?
The life of a professional bass angler sure looks like fun. At least the parts you see on TV.

If you were a superhero, what would your powers be?
Definitely mind control. Either that or trivia recall. That’s a power, right?

What is the most interesting place you’ve visited?
China, home to some of the nicest people and worst drivers on the planet.

Name one embarrassing moment in your life.
Speaking of bad drivers, I once backed into — and knocked over — a police motorcycle. With the officer on it. So, yeah. Moving on…

What is your proudest VistaComm moment?
Although, that first time I remembered my computer password without help was pretty big, my proudest VistaComm moments are ahead of me. I expect them to involve creative problem-solving, impactful marketing and delighted clients.

Learn more about Eric.