Farmers Are Doing It Too

What we knew about Americans as a whole and suspected about farmers as a group has now been confirmed—mobile devices are on their way to becoming their preferred point of online access.

In a previous post, Josh Broton cited the Morgan Stanley study that estimated that mobile Internet usage would surpass desktop access by 2013. Results of the latest study, conducted by Successful Farming, seem to indicate that farmers are trending in that direction as well.

Study highlights at a glance:

  • 33% of farmer respondents use their mobile phone to access the Internet daily.
  • 94% of farmers own a cell phone or smartphone—11% higher than the general public.
  • Mobile Internet access is higher with younger farmers.
  • Mobile Internet access is higher with larger farms.

It’s interesting to note that this study was focused on Internet access through mobile phones, so laptops and tablets—portable devices with varying display sizes—were lumped in with desktop computers. Farmers are likely much more “mobile” in their Internet usage that even this study suggests.

Easy to see why responsive web design, which allows a website to instantly adapt to the device on which it is displayed, is quickly growing in popularity. Whether farmers use desktops, laptops, tablets, or smartphones to access the Internet, a responsive site will always look fantastic.

The Internet is on the move. Make sure your website is ready. Talk to us about responsive web design.