“Wow, you’re legit now.” It’s a curious comment I’ve heard more than once since I’ve published several non-fiction books of Iowa history focused on farming, small-town life and food. In a lot of people’s minds, a book makes a writer authentic, I guess.
One thing I know for sure: The techniques I applied to write my books (“Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More,”) include five basics I use when writing newsletters and magazines for all my VistaComm clients’ projects. These recipes for writing success are:
- Focus on the audience first. Any message that revolves around you, rather than your audience, will fall flat. Learn to speak your audience’s language and show how you can meet their needs, whether that’s educating them, entertaining them or solving a problem they face.
- Ask the right questions. Writing that works starts with asking targeted questions. Posing the right questions during interviews and background research helps uncover the most compelling information that will resonate with your audience.
- Apply effective storytelling techniques. No one likes to be sold, but everyone likes a good story. Storytelling is an art and a skill that takes time to develop. VistaComm’s experienced team knows how to bring your best stories to life.
- Add compelling photography. Don’t underestimate the power of intriguing images. Photos and other graphics offer a powerful way to attract your audience’s attention.
- Mix in a little marketing flair. Whether it’s a newsletter, online content, magazine articles, advertisements or other communication tools, storytelling combined with an effective marketing message can help you build stronger relationships with clients and prospects and ultimately drives sales.
Take it from a book author—let VistaComm help you put these 5 proven “recipes” to work for you, and you’ll be well on your way to creating authentic, irresistible marketing messages. Now that’s legit.
Editors’s note: Maulsby 15-year VistaComm veteran and has served ag clients across the country. Her books, including a Culinary History of Iowa, Calhoun County, and Dallas County, are available on Amazon.com.