Experts in Corporate Branding and Goal Setting
To best explain VistaComm’s corporate goal-setting services, a case study is the most appropriate approach.
In March 2016, the members of two southwest Iowa cooperatives—United Farmers Mercantile Cooperative (UFMC) and Farmers Cooperative Company (FCC)—voted to join together and form United Farmers Cooperative (UFC), now headquartered in Afton, Iowa.
VistaComm guided UFC through all phases of the merger. You can learn more about the actual process and see other materials that were prepared in the our work portion of this website.
Once the merger dust settled, it was time for management to come together and set loftier, long-term goals for the newly formed company. VistaComm was asked to facilitate the goal-setting and corporate branding sessions that involved creation of a corporate mission and vision statement, along with a tagline and an elevator speech. The following gives you a little more clarity of the deliverables VistaComm provided to its clients.
A Mission Statement:
- Describes the company as it is today.
- Unifies the team around shared purpose and value.
- Helps clarify what the company does and does not do.
- Describes what makes the company different.
A Vision Statement:
- Describes the company tomorrow.
- Inspires the company to imagine:
- Where they want to go.
- What they can accomplish.
- The impact they could make for themselves and their customers.
With these elements well-defined, the VistaComm team led UFCs management through role-playing and storytelling exercises and toward the end result that defined, not just their mission and vision, but their values and goals for the success of their newly combined business.
Here are some tips the VistaComm team uses in helping our clients set tangible organizational goals throughout the year:
- Assemble divisional managers and staff to brainstorm the goals to be achieved.
- From this brainstormed list, then decide which goals are not necessary and which goals need focus.
- Next, objectives must be identified for each goal and action plans determined for each objective.
- Then, it’s time for action. Full cooperation and participation of each member is needed. Goals are best achieved if all associates work as a team.
- Goal monitoring and tracking are important to evaluate the progress. Consider the timeframe allotted for a certain goal when tracking progress.
- Successful goal outcomes deserve proper recognition; failed goals should be analyzed and revisited to determine what areas need work.