Another great website service VistaComm offers is heat mapping, which involves mouse tracking and eye tracking analytics that help you visualize how customers are interacting with your website. Two of the most interesting pieces of information that heat mapping can provide are:
- Telling you when people are clicking on your website, and
- How far they scroll down before they leave the page.
Heat mapping provides a visual display of your website design performance. This helps you make your website design decisions based on actual user experiences. It also helps you optimize your website to ensure the best results from your website’s content and landing pages.
VistaComm has put these and other great website and digital marketing tips at your fingertips in a handy e-book, WEBSITE KNOW-HOW.
- “Scrolling and attention.” Nielsen, Norman Group.