Now, let’s say your business really needs more than a bimonthly or quarterly newsletter. You want to get important information out there to your patrons, but you also want to further connect with the surrounding community. A magazine may be your answer.
VistaComm will produce your magazine for you, giving you the opportunity to send a unified message blended with hard news, internal information and local feature stories. Your magazine will build a strong community connection with residents who use your services. Similar to our newsletter production process, we take a start-to-finish approach to producing your magazine:
- Preliminary content planning
- Photography and infographics
- Proofing and editing
- Design and layout
- Mailing list management
- Postal processing
- Mailing delivery
You might notice from the list above the addition of ADVERTISING—setting this publication apart from a newsletter. VistaComm manages that step, too, by seeking out business advertisers who want to have a presence in your magazine. It helps them reach their audience, and it helps you by furthering your readers’ perception of you as a credible business provider. Oh, yes, one more thing. These advertisers PAY for their ads in your publication, helping you defray the cost of the project.
A Unified Message.
In your magazine, all of your brand elements will speak with one voice and properly communicate what is going on with your locations and divisions. In addition, it will reach your customer base with new and interesting information—a great way to connect with customers in your trade territory.
More About Community.
A focus on community in your magazine allows your brand to stay active and real to the people you serve. A shared passion communicates you are a pioneer and proud to be a part of what is happening locally. Human interest stories reach people in a way news stories cannot.
Time for a Change?
A new magazine is the perfect way to move away from newsletters and refresh your brand. Let VistaComm create a dynamic design to engage your customers, keep them focused on your information and build brand consistency for your business.