Keep Your Brand Strategy on the Rails

When it comes to marketing, you have to have a plan. And planning involves thought and detail. So, how do you stay on track and organized through the planning process—and then throughout the year? Well, you’re in luck. VistaComm has devised a great tool to help you stay organized with your content marketing throughout the year. You can download this valuable asset at VistaComm.com/editorial-calendar/.

When developing your strategic marketing plan, this valuable tool will help you:

• Organize your seasonal themes and topics, events, promotions, newsletters—even sales and marketing goals and budgets—month-by-month across the year.
• List the types of content—along with their topics—you wish to publish throughout the year, along with their completion date.
• Keep track of the audiences you’re trying to reach.
• Assign the staff associates for each particular project.
• Project the date your marketing tactic will impact your chosen audience.