By 2013, more people will access the Internet through their mobile devices than their desktop computers, according to a recent study by Morgan Stanley Research. Is your website ready?
It’s simple to find out. Use your own mobile device to log on to your company’s site. How does it look? Is the site optimized for the smaller screen of your smart phone or tablet? If not, you’ll have to do a lot of scrolling side-to-side and up and down to find the information you want. Who wants all that hassle?
Certainly not your customers and prospects. They are busy and probably won’t take the time to wade through a site that’s not user-friendly.
They will continue to go online, however. A 2011 nationwide survey by Successful Farming magazine found that:
- 94% of farmers own a cell phone, smart phone, or other mobile device (11% more than the general public), and nearly half of these farmers use their phone to access the Internet.
- 33% of respondents use their mobile phone to access the Internet daily.
- Younger farmers are twice more likely to access the Internet on a daily basis. Younger farmers are also five times more likely to access the Internet primarily through their phone.
Make your website responsive
Since your customers expect your website to work equally well whether they log on through their desktop or laptop computer, smart phone, or tablet computer, how do you accommodate for this when there are hundreds of different devices and screen resolutions?
Take advantage of responsive web design. This solution utilizes one set of code to display content effectively across all devices. Gone are the days of creating entirely separate websites in parallel desktop and mobile versions. With SmartSitesm technology, you can construct an extremely flexible website that will scale to whatever electronic device your customers are using.
Responsive design also helps you meet your customers and prospects where they are. Even better, a website that incorporates responsive design is “future-proofed” to easily accommodate whatever technological changes lie ahead.
See how simple it can be
VistaComm can ensure that your site looks great, no matter what computer or mobile device your audience is using. Contact us at firstname.lastname@example.org or 866-752-7707 to learn more about responsive design and other smart solutions that can transform your website.